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A hands-on creative class at Arkki Vietnam Why education is the franchise sector that most investors are sleeping on Ask any franchise investor in Vietnam which sector they want to play in. Almost every time, you'll hear the same answers: coffee, bubble tea, or F&B in general. Education almost never comes up. And that is exactly  why education is one of the most compelling franchise opportunities that most investors are completely missing. While everyone races to grab a bubbl

Hotpot and BBQ franchise has made waves in the F&B industry in Vietnam

Why Vietnamese Coffee & Bubble Tea Brands Are Becoming Global Franchise Giants What makes them franchisable, scalable, and attractive to international master franchisees There is one question I get asked often at international franchise conferences: "Which Vietnamese brands are worth investing in for franchising?" My answer always starts with two words: coffee  and bubble tea. Not because I am Vietnamese and want to champion homegrown brands. But because the data, the market,

Most franchisors build systems for their brand. I build systems for the franchisee. I've spent my career on both sides of the franchise table. As a Master Franchisee holding rights for two international brands — one for Vietnam, one across 10 ASEAN countries — I know the reality that most franchisors never see: the operator who's carrying the risk, adapting to local markets, and building without enough support. I lived it. That experience didn't just teach me how franchising