top of page

This is where I share my experiences living, working and doing business in over 140 countries world-wide and counting. I hope these experiences could be of use to whoever happens to connect with me here.
Welcome to my blog!
Search
Franchise FDD Investment Cost: What Camp Bow Wow's 40% Cut Signals
Franchise FDD Investment Cost: What Camp Bow Wow's 40% Cut Signals Propelled Brands' 2026 Franchise Disclosure Document lists Camp Bow Wow's initial investment between $954,606 and $1.22 million — down from $1.21 million to $2.03 million. This $480,000 reduction was not a rounding error or favorable market timing; it was a deliberate structural decision driven by value engineering. The logic behind it should change how you read every FDD in your current deal pipeline. Why Pro
Phi Van Nguyen
5 days ago4 min read
Franchisor Financial Runway: The Question Nobody Asks
Franchisor Financial Runway: The Question Nobody Asks ARC Burger LLC, once one of Hardee's largest franchisees with 77 locations across nine states, filed for Chapter 7 liquidation in April 2026, reporting over $29 million in total liabilities. The collapse came after Hardee's terminated the franchise agreement in September 2025, sued for $6.5 million in unpaid royalties and fees, and watched all 77 locations shut down. Post-mortems have focused almost entirely on the franchi
Phi Van Nguyen
5 days ago4 min read


AI Governance in Franchise Operations: Who Is Accountable When the System Gets It Wrong?
AI Governance in Franchise Operations: Who Is Accountable When the System Gets It Wrong? A franchisee in a mid-sized food and beverage network recently deployed an AI-powered scheduling tool — approved by the franchisor, sold by a third-party vendor — that systematically under-rostered staff during peak hours for six weeks. Customer satisfaction scores dropped. Two employees filed complaints about erratic shift changes. The franchisee blamed the software. The vendor pointed t
Phi Van Nguyen
Jun 106 min read


Franchise System Packaging: If It Lives in Your Head, It Can't Be Franchised
Franchise System Packaging: If It Lives in Your Head, It Can't Be Franchised In Q4 2025, fast-casual concept Playa Bowls signed a master franchise agreement with Eat Up Canada, committing to 160 locations across the country. The deal made the rounds as a clean cross-border story. But what every master franchisee evaluating a similar opportunity should be asking is not whether the brand has momentum — it's whether the system behind the brand is actually packageable. Those are
Phi Van Nguyen
Jun 94 min read


Vietnam 2026–2035: The Master Franchise Territory Case — Urbanization, GDP Tailwinds, and Unit Economics Ground Truth
Vietnam 2026–2035: The Master Franchise Territory Case — Urbanization, GDP Tailwinds, and Unit Economics Ground Truth Vietnam posted 7.8% GDP growth in Q1 2026 — confirmed by HSBC, not a rebound anomaly but an acceleration signal in an economy compounding at scale for over a decade. Operators still modeling Vietnam as a frontier-market risk story are leaving territory fees on the table that are, for a brief window, still priced for 2019. Is the Vietnam macro case actually inv
Phi Van Nguyen
Jun 94 min read
Vietnam Franchise Unit Economics: What Three May 2026 Market Entries Reveal
Vietnam Franchise Unit Economics: What Three May 2026 Market Entries Reveal Three franchise moves into Vietnam in May 2026 reveal structural shifts in unit economics for the market. Dining Brands Group signed a master franchise agreement with Singapore-based Hao Open Foods to bring BHC Chicken to Vietnam, targeting 50 locations over ten years. Korean PE-backed The Ventures acquired Chicken Plus Vietnam, targeting 270 stores within four years through vertical integration of th
Phi Van Nguyen
Jun 34 min read
Franchise Unit Economics: One Profitable Unit Is a Lucky Restaurant
Franchise Unit Economics: One Profitable Unit Is a Lucky Restaurant A single profitable restaurant unit, especially one run by the founder, is not proof of a replicable franchise system. Regulators—including the North American Securities Administrators Association in its 2025 guidance—now demand that franchisors reconcile Item 19 financial performance data with actual unit-level economics. For investors, the lesson is clear: if one static number doesn't convince regulators, i
Phi Van Nguyen
Jun 23 min read


Franchise Unit Economics: One Profitable Unit Is a Lucky Restaurant
Franchise Unit Economics: One Profitable Unit Is a Lucky Restaurant One profitable unit is not a franchise system—it is a lucky restaurant. A brand owner in Ho Chi Minh City has one location with queues on weekends and genuinely impressive coffee; her pitch deck shows profitability. But in March 2026, the FTC settled its largest-ever franchise enforcement action—a $17 million case against Xponential Fitness (parent of Club Pilates, Pure Barre, and StretchLab)—for misrepresent
Phi Van Nguyen
Jun 24 min read
Should you franchise? The 5-axis test before you do
The question came across the dinner table in a private room in District 1. The brand owner had built something real — fourteen units in three cities, a recognizable brand, a queue out the door on Friday nights. He leaned forward over the bowls and asked the question every successful Vietnamese brand owner asks me at some point in their first decade: "Chị ơi, em có nên nhượng quyền không?" I have learned to answer this question slowly. The honest answer is not yes or no. The h
Phi Van Nguyen
Jun 16 min read
Why SEA's Franchise Moment Is Now — and What Could Still Kill It
Why SEA's Franchise Moment Is Now — and What Could Still Kill It Vietnam posted 7.8% GDP growth in Q1 2025 — a number that stopped conversations in boardrooms from Singapore to Riyadh. The window for franchise investment in Southeast Asia is real. So is the trap hidden inside it. Is the SEA Franchise Opportunity Genuine? Vietnam's Q1 figure, flagged by HSBC, puts the country among the fastest-growing major economies in Asia while most of the developed world manages stagnation
Phi Van Nguyen
Jun 14 min read
bottom of page