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Vietnam posted 7.8% GDP growth in Q1 2025 — but HSBC's accompanying analysis flagged elevated energy costs as the primary downside risk to that trajectory. Strong macro growth does not immunize your franchise unit economics from input-cost pressure. If your investment model was built on 2022 or 2023 cost assumptions, it was built on a world that no longer exists. Why Have SEA Franchise Input Costs Repriced? Three live signals are reshaping the input-cost reality for Southeast

Global-ready leadership is a structural condition built on three measurable dimensions: operational portability, cultural pattern-recognition, and capital narrative fluency. Founders who have built all three in 2026 are separating visibly from those who merely aspire to them — and the gap is becoming expensive.

BEAUTY IS THE NEW F&B Why Spa, Skincare & Fitness Franchising Is Vietnam's Next Big Wave Blog #4 — Vietnam Franchise Series | Go Global Blog A question I often hear from young investors exploring franchising: "Beyond F&B — what other sectors are worth investing in?" My answer always surprises them: beauty and wellness. Not because I have a bias. But because the data is speaking clearly — and the market is showing a structural shift that most franchise investors are not yet

A hands-on creative class at Arkki Vietnam Why education is the franchise sector that most investors are sleeping on Ask any franchise investor in Vietnam which sector they want to play in. Almost every time, you'll hear the same answers: coffee, bubble tea, or F&B in general. Education almost never comes up. And that is exactly why education is one of the most compelling franchise opportunities that most investors are completely missing. While everyone races to grab a bubbl

Hotpot and BBQ franchise has made waves in the F&B industry in Vietnam

Why Vietnamese Coffee & Bubble Tea Brands Are Becoming Global Franchise Giants What makes them franchisable, scalable, and attractive to international master franchisees There is one question I get asked often at international franchise conferences: "Which Vietnamese brands are worth investing in for franchising?" My answer always starts with two words: coffee and bubble tea. Not because I am Vietnamese and want to champion homegrown brands. But because the data, the market,

Most franchisors build systems for their brand. I build systems for the franchisee. I've spent my career on both sides of the franchise table. As a Master Franchisee holding rights for two international brands — one for Vietnam, one across 10 ASEAN countries — I know the reality that most franchisors never see: the operator who's carrying the risk, adapting to local markets, and building without enough support. I lived it. That experience didn't just teach me how franchising

Here's the latest update of the franchise market in Vietnam, as of April 2022.