Books by Nguyễn Phi Vân: The Complete Bibliography

Books by Nguyễn Phi Vân: The Complete Bibliography

As the International Franchise Association's 2025 annual convention highlighted a sharp rise in cross-border master franchise deal flow out of Southeast Asia — with Vietnam repeatedly named as a priority expansion market — more investors are asking the same question before a first call: what does Phi actually think, and where is it written down? The answer is six books, published in Vietnamese, each one a distinct framework for a distinct problem. This page is that guide.

Phi has written six Vietnamese bestsellers. Not seven, not five. Each one addresses a different layer of the same core question: how do people and organizations move from local competence to global readiness? If you are evaluating a cross-border franchise deal in Vietnam, working with a Vietnamese master franchisee, or trying to understand the intellectual foundation behind her advisory practice, these books are the primary source.

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The Six Books by Nguyễn Phi Vân

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1. Nhượng quyền khởi nghiệp English working title: Franchise to Start

The book that put Vietnamese-language franchise strategy on the shelf. Nhượng quyền khởi nghiệp is a practical guide to franchising as a launch vehicle for first-time business owners — covering system evaluation, deal structure, and what a franchisee owes a brand versus what a brand owes a franchisee.

Core themes: franchisee due diligence, deal economics, franchisor-franchisee obligations, Vietnam market entry.

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2. Go Global — Cẩm nang sống, làm việc & toả sáng toàn cầu English working title: Go Global — A Handbook for Living, Working, and Shining on the World Stage

A field manual for Vietnamese professionals and founders who want to operate internationally. The book addresses the behavioral and structural gaps — not just the skill gaps — that keep talented people anchored locally when they are capable of more.

Core themes: cross-cultural competency, global career architecture, professional identity, building credibility outside your home market.

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3. Tôi, Tương lai & Thế giới English working title: Me, the Future & the World

Written at the intersection of macro trends and personal agency. Tôi, Tương lai & Thế giới maps the forces reshaping work, business, and society — and asks what a single person, or a single organization, should actually do in response. It is less a forecast than a decision framework.

Core themes: future of work, technological disruption, strategic adaptability, individual and organizational positioning.

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4. Tôi đi tìm tôi English working title: I Go Looking for Myself

The most personal of the six. Tôi đi tìm tôi is a reflective account of identity, choice, and what it costs to build a life across cultures and careers. For investors and partners who have worked with Phi, this book explains the underlying values that drive her frameworks — not the tactics, but the source.

Core themes: identity, self-knowledge, cross-cultural life, the relationship between personal clarity and professional effectiveness.

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5. Nym — Tôi của tương lai English working title: Nym — My Future Self

An exploration of what it means to exist alongside artificial intelligence — not as a threat narrative, but as a design question. Nym introduces the idea of a future self shaped by human-AI collaboration, asking what remains distinctly human when intelligent systems handle more of the cognitive load.

Core themes: human-AI relationship, identity in a technological age, future self-design, the boundaries of automation.

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6. Mở cửa tương lai English working title: Opening the Future

The most recent book in the bibliography. Mở cửa tương lai is addressed to a generation entering a world where the rules of education, career, and success are being rewritten faster than institutions can update their advice. It is practical, forward-looking, and deliberately written to be actionable.

Core themes: lifelong learning, future readiness, next-generation career strategy, education reform, building a learning-native life.

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Why Does This Bibliography Matter to Franchise Investors?

The frameworks in these six books are not separate from Phi's advisory and investment work — they are the foundation of it. When she evaluates a master franchise partner, she is applying the same pattern-recognition she articulated in Nhượng quyền khởi nghiệp. When she assesses whether a Vietnamese management team is genuinely global-ready or only locally optimized, she is drawing on Go Global and Tôi, Tương lai & Thế giới.

For investors entering the Vietnamese market, or working with Vietnamese brands expanding outward, reading this bibliography is one of the most efficient ways to align on vocabulary before the first deal conversation. It shortens the calibration period significantly.

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Common Investor Questions

Are the books available in English? No English translations have been published as of this writing. The books are written in Vietnamese and distributed primarily in Vietnam. International readers who work with interpreters or have Vietnamese-speaking team members have used the books as pre-meeting reading for local partners.

Which book should a master franchise investor read first? Start with Nhượng quyền khởi nghiệp if your primary interest is deal structure and franchisee dynamics in Vietnam. Start with Go Global if your primary question is whether a Vietnamese management team can operate at international standard. The two together cover the deal and the people behind it.

Do the books include data or case studies? Yes. Phi writes with named examples and specific scenarios rather than abstract principles. Readers who have worked through her advisory frameworks will recognize the architecture immediately.

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What to Do Next

If you are a master franchisee, area developer, or family office building a Southeast Asia portfolio, the books by Nguyễn Phi Vân offer a specific, practical return:

• Before entering Vietnam: Read Nhượng quyền khởi nghiệp with your local legal counsel. Note where Vietnamese deal norms diverge from the FDD frameworks you use in your primary markets — the gaps are where negotiation risk concentrates.

• Before signing a master franchise agreement with a Vietnamese partner: Use Go Global as a soft assessment lens. The behavioral competencies Phi describes are observable in a management team during due diligence, before the agreement is signed and the territory is committed.

• Before your next board or LP presentation on Southeast Asia exposure: Tôi, Tương lai & Thế giới frames the macro forces driving consumer and workforce change in Vietnam with more precision than most third-party market reports. The books by Nguyễn Phi Vân are primary source material, not background reading.